1. Who these terms are between
These Terms & Conditions form an agreement between Brand Sarathi, a Micro enterprise registered with the Ministry of Micro, Small and Medium Enterprises under the MSMED Act, 2006 (“we”, “us”, “Brand Sarathi”), and the person or business engaging our services (“you”, “the client”).
- Registered name
- Brand Sarathi
- Unit
- Brand Sarathi – Digital Marketing Services
- Udyam Registration Number
- UDYAM-DL-11-0151609
- Enterprise classification
- Micro · Services
- Registered address
- Block RR, near Vani Public School, Vani Vihar Road, Uttam Nagar, West Delhi, Delhi – 110059, India
They apply to every project, package and retainer we undertake, unless we have both signed a separate written agreement that says otherwise. Where a signed proposal or statement of work conflicts with these terms, the signed document takes precedence for that project.
2. Consultation and quotations
The initial consultation is free of charge and carries no obligation. There is nothing to sign, no deposit is taken, and you are not committed to anything by having the conversation. If we conclude we are not the right team for your requirement, we will tell you so.
Following the consultation we issue a written quotation setting out scope, deliverables, timeline and price. A quotation is valid for 30 days from its date unless stated otherwise, and is based on the requirements described to us at that point. If the requirement changes materially, the quotation is re-issued rather than adjusted silently.
Selecting a package on this website is an enquiry, not an order. It creates no contract and no payment obligation until a quotation has been accepted in writing and the advance payment made.
3. Scope of work
The scope is whatever the accepted quotation says it is. Published package prices cover the deliverables listed against that package on this website at the time of quotation.
Work outside the agreed scope — additional pages, new functionality, extra creative, a change of direction after approval — is quoted separately and begins only once you approve that quote. We will tell you when a request falls outside scope before doing the work, not afterwards on an invoice.
4. Payment terms
Unless the quotation states otherwise, project work is billed in two instalments:
- 50% in advance. Payable on acceptance of the quotation. Work is scheduled and begins only once this is received — it reserves your slot in our delivery calendar.
- 50% on delivery. Payable when the completed work is delivered for your review, before it is deployed to your live environment or final files and account access are transferred.
For larger or multi-phase projects we may agree a milestone-based schedule instead. Any such schedule is set out in the quotation.
Retainers and monthly services (marketing management, monthly design or video packages, maintenance plans) are billed monthly in advance.
Invoices are payable within 7 days of issue. We may suspend work on overdue accounts after written notice, and we are not responsible for timeline slippage caused by that suspension. Applicable taxes are charged in addition to quoted prices where required by law.
5. Costs not included
The following are billed directly to you by the relevant provider and are never marked up by us:
- Domain registration — typically ₹800–1,500 per year.
- Hosting — varies by requirement.
- Advertising budget — paid directly to Meta, Google or the relevant platform from your own accounts. Our fees cover strategy, setup, creative and management only.
- Premium stock photography, licensed fonts, paid plugins or third-party subscriptions, where a project requires them. These are passed through at cost with your prior approval.
6. Timelines and client dependencies
Timelines are given in working days and start from receipt of the advance payment and the materials we need from you — text, images, product details, brand assets and access credentials.
Delivery estimates assume timely responses. Where feedback, approvals or content are outstanding, the timeline extends by the period of the delay. If a project is inactive on your side for more than 30 consecutive days, we may treat it as paused and reschedule it into the next available slot; work completed to that point remains payable.
7. Revisions
Website projects include two rounds of revisions at the design stage and one after development. Design packages include two rounds. Video editing includes one to three rounds depending on tier.
We are not rigid about small tweaks and do not count them against your allowance. What the limit protects against is a change of direction after approval — redesigning an approved layout from scratch is new work, not a revision. We will say which side of that line a request falls on before acting on it.
8. Delivery and acceptance
On delivery you have 7 days to review the work and raise anything that does not match the agreed scope. Issues raised in that window that are genuine defects or scope misses are corrected at no charge.
If no issues are raised within 7 days, the work is treated as accepted. Acceptance does not affect your rights in respect of defects that could not reasonably have been identified in that period.
9. Intellectual property and ownership
On receipt of final payment, ownership of the deliverables produced specifically for you transfers to you. That includes the website build, design files, creative assets and source files.
Until final payment is received, all work remains our property and may not be deployed or used commercially.
Your domains, hosting, ad accounts, analytics properties and social accounts are registered in your name from the outset. We hold access as a service provider only, and you may revoke it at any time.
Excluded from transfer: third-party components used under their own licences (open-source libraries, frameworks, licensed fonts, stock assets, plugins), which remain governed by those licences; and our own pre-existing tools, internal code and working methods, which we retain and reuse.
10. Support and maintenance
Each website package includes a post-launch support window — one month on Basic, two on Advance, three on Pro — covering bug fixes, minor adjustments and questions from your team.
Support does not cover redesigns, new functionality or content rewrites; those are quoted as new work. After the included window, maintenance is available as an optional monthly plan. It is genuinely optional: if your team can manage updates, we will hand over access and show them how.
11. Marketing services and ad spend
Campaigns run inside your advertising accounts, which you own and fund directly. We are granted access as a partner.
Advertising results depend on market conditions, competition, seasonality, your offer and platform behaviour. We do not guarantee specific results, rankings, lead volumes, revenue or return on ad spend, and you should treat any agency that does with suspicion. What we commit to is competent execution, honest measurement and telling you promptly when something is not working.
Search engine optimisation is a long-term activity. Meaningful movement typically takes four to six months, and six to twelve for competitive terms.
12. Third-party platforms
Our work depends on platforms we do not control — Meta, Google, hosting providers, payment gateways, CMS and analytics services. We are not liable for their outages, policy changes, algorithm updates, pricing changes, account suspensions or discontinued features.
Where such a change requires rework, we will explain the position and quote any additional work before proceeding.
13. Cancellation and refunds
You may cancel a project at any time by writing to us. On cancellation:
- The 50% advance is non-refundable once work has commenced, as it reserves capacity and covers work already performed.
- If you cancel before any work has begun, the advance is refunded in full less any third-party costs already incurred on your behalf.
- Where work completed at the point of cancellation exceeds the advance, the balance for that completed work is invoiced.
- Deliverables are handed over only where the work covering them has been paid for.
Monthly retainers may be cancelled with 30 days’ written notice. The current month is not refunded, and we complete the work already committed for that month.
We may terminate an engagement where payment is persistently overdue, where instructions would require us to act unlawfully or misleadingly, or where communication has broken down to the point that the work cannot be completed properly. In that event you are invoiced for work completed to date and we hand over what has been paid for.
14. Confidentiality
Business information you share with us — financials, strategy, customer data, pricing, credentials — is treated as confidential and is not disclosed to third parties except where necessary to deliver the work (for example a hosting provider) or where required by law. This obligation continues after the engagement ends.
We ask the same of you in respect of our proposals, pricing structures and working methods.
15. Warranties and liability
We warrant that the work will be performed with reasonable skill and care, and that deliverables will substantially match the agreed scope.
You warrant that any content, images, trademarks or data you supply are lawful and that you hold the rights to use them. You indemnify us against claims arising from material you provide.
To the fullest extent permitted by law, our total liability in connection with an engagement is limited to the fees paid by you for that engagement. We are not liable for indirect or consequential losses, including lost profits, lost revenue, lost data or business interruption.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot lawfully be excluded.
16. Portfolio and publicity
Unless you ask us not to, we may reference the work in our portfolio and marketing — naming you as a client, showing screenshots and describing the scope. We will not publish confidential figures, internal data or performance metrics without your written permission.
You may withdraw this permission at any time by writing to us, and we will remove the material within a reasonable period.
17. Governing law
These terms are governed by the laws of India. The courts at Delhi have exclusive jurisdiction over any dispute.
Before commencing proceedings, both parties agree to attempt in good faith to resolve the matter through direct discussion.
18. Changes to these terms
We may update these terms from time to time. The version in force for your project is the version published on the date your quotation was accepted. Changes are not applied retrospectively to work already underway.
19. Questions
If anything here is unclear, ask before committing to a project. Write to sarathibrand@gmail.com or use the contact page.